The Best Charity Event

If you are planning a charity event, read our top ideas to ensure your charity event is the best it can be

1. Pick the right venue

Make sure the venue you choose has the right capacity for your event. A venue hosting a standing reception will be able to accommodate significantly more guests than a seated charity dinner. The Pavilion at the Tower of London includes two different sized spaces, perfect for charity events large and small. If you have any queries over capacity, please do get in touch to find out more about other fundraising events we’ve held.

2. Showcase your brand

Organising a charity event is a great opportunity to demonstrate your brand values. Charity events can enable you to build your profile and show your customers how your business is making a positive contribution to the environment and society. If you are inviting guests that have already supported your charity endeavours, hosting a charity event is also an excellent way to show your appreciation for their loyalty. There is an opportunity to have your logo projected on to the wall of the Tower opposite which is always an impressive introduction to your event.

3. Choose an imaginative theme

The more exciting your charity event theme sounds, the more guests you are likely to attract. If you give them something that they’ve never experienced before, they’ll have no reason to miss it! You should never lose sight of why you’re doing the event. Ensure your attendees understand what the purpose is and how they can make their own contribution to your cause. Are you looking for new sponsors, new working partnerships or more collaboration with your current customers? It can be easy to get carried away when planning an event, especially one with an exciting theme, but remember to have your objectives in mind at all times.

4. Get your guests talking!

A successful charity event is all about sharing ideas and insights, so it’s important that your guests feel comfortable and are ready to talk! A standing reception gives you more freedom to move around and meet other guests. However, with a dinner reception, you can make sure you are seated next to (or on the same table as) individuals you want to network with.

5. Decide on your catering

Choose a more informal buffet theme if you’re thinking of a standing reception, or opt for a more formal seated dinner for prestigious fundraising events. Create Food & Party Design, our renowned catering partner, will help you make the best statement. Create has extensive experience in catering for charity events and provides delicious, innovative cuisine.

Are you planning a charity event in London and searching for the perfect fundraising event venue? Don’t hesitate to contact our team, we can help you find the ideal space and plan a charity event to impress.